Sam Lavery
Sam Lavery
Product Designer


Reonomy is a comprehensive database of every commercial property in the USA, with difficult to find information such as debt, occupancy, and ownership information.

Projects include leading design and research for a new data analysis platform, redesigning a legacy product, developing internal tools, visual and branding design, and evangelizing user research to the broader company.

National Data Platform (coming soon)

User Archetypes & Personas (coming soon)

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Yext is a cloud platform that helps businesses manage the public facts about their brands that they want consumers to see online. Businesses use Yext to update the public facing facts about their brands across a network of maps, apps, search engines, GPS systems, digital assistants, vertical directories, and social networks.

Projects include improving a business location and listings management platform, adding internationalization features, spearheading persona project to better understand complex user base, and leading the design of a review monitoring product.



IBM Design is focused on fostering and evangelizing user-centric design at IBM.

Projects include contributing to the design of a training UI for IBM Watson, designing a mapping solution for a property insurance liability product, and doing user research for IBM’s DevOps product team.