Sam Lavery


Reonomy is a comprehensive database of every commercial property in the USA, with difficult-to-find information such as debt, occupancy, and ownership information.

Projects include leading design and research for a new data analysis platform, redesigning a legacy product, developing internal tools, visual and branding design, and evangelizing user research to the broader company.

Research Case Study

Design Case Study

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Yext is a cloud platform that helps businesses manage the public facts about their brands that they want consumers to see online. Businesses use Yext to update the public-facing facts about their brands across a network of maps, apps, search engines, GPS systems, digital assistants, vertical directories, and social networks.

Projects included improving a business location and listings management platform, adding internationalization features, spearheading a persona project to better understand complex user base, and leading the design of a review monitoring product.



IBM Design is focused on fostering and evangelizing user-centric design at IBM.

Projects included contributing to the design of a training UI for IBM Watson, designing a mapping solution for a property insurance liability product, and doing user research for IBM’s DevOps product team.