Sam Lavery
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Reonomy is a comprehensive database of every commercial property in the USA, with difficult-to-find information such as debt, occupancy, and ownership information.

Projects include leading design and research for a new data analysis platform, redesigning a legacy product, developing internal tools, visual and branding design, and evangelizing user research to the broader company.

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Reonomy National Platform

The Reonomy National Platform provides users with data on almost every commercial property in the USA (over 50 million properties). I was fortunate to be given the opportunity to lead the design of this product from its inception

Design Case Study


Reonomy Research

The key to Reonomy’s product success is our dedication to understanding the needs, goals, and attitudes of our diverse user base. I was fortunate to be given the opportunity to lead the full scope of user research planning, implementation, and synthesis preceding the launch of our flagship product and to continue iterating following the launch.

Research Case Study

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Yext is a cloud platform that helps businesses manage the public facts about their brands that they want consumers to see online. Businesses use Yext to update the public-facing facts about their brands across a network of maps, apps, search engines, GPS systems, digital assistants, vertical directories, and social networks.

Projects included improving a business location and listings management platform, adding internationalization features, spearheading a persona project to better understand complex user base, and leading the design of a review monitoring product.

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IBM Design is focused on fostering and evangelizing user-centric design at IBM.

Projects included contributing to the design of a training UI for IBM Watson, designing a mapping solution for a property insurance liability product, and doing user research for IBM’s DevOps product team.

Learn more about IBM